INROAD IN ACTION: COPYWRITING SAMPLES

Words have power. They help to shape what we think and what we do. Our business is about putting that power to work to connect people and ideas, and create tangible results for our clients. We've also been fortunate to work with so many outstanding creative teams at some of the best agencies and consulting firms in the country. Here is a selection of our writing work so far. 

Our SEO rewrite of the Wentworth Military Academy Summer Camp page helped our client to achieve increases of more than 350 percent in entrances from search engines.

A Pennsylvania Department of Health initiative to help problem gamblers confront the presence of gambling in their lives and find help, PAProblemGambling.com won a Gold ADDY® Award in the Public Service/Interactive category. 

Targeting both physician and patient audiences, this sales brochure helped to differentiate and drive brand awareness of StrandAdvantage, a genetic testing and reporting platform used to determine optimal therapeutic strategies for cancer patients. 

Content development for more than 100 UNC web pages involved interviewing dozens of faculty members to understand and communicate the university's unique opportunities and offerings. 

The TOEFL® Blog provides information to inspire and educate English language learners in China who plan on studying abroad. Our challenge was to provide useful and interesting content that was easy to translate into other languages and appropriate for different cultures. 

Nahigian Strategies, a full-service communications and public relations firm based in Washington D.C., engaged us to provide copy that distinctively and accurately captured their firm's value proposition as part of a website redesign. 

Caron Treatment Centers offer a variety of addiction recovery support programs. Our writing of selected pages for several Caron sites focused on transforming physician and patient insights into engaging web copy that would resonate with people in need. 

DonatelifePA.org is part of a multimedia effort that has helped to drive registration of organ donors in Pennsylvania. We worked with our agency client to research and produce content to help increase awareness about the process and the critical need for organ donation in the state.