WRITING AND COMMUNICATIONS SERVICES

From discovery to deliverable, Inroad provides writing and strategic communication services designed to engage audiences and drive action. 

WEBSITE CONTENT DEVELOPMENT

On the average Web page, users have time to read at most 28 percent of the words, and 20 percent is more likely.* That means you have to capture their attention fast, and hold it. It’s more than great headlines. You also have to understand your audience and provide content that is valuable, engaging and easy to scan. We can help you plot an effective content strategy, gather information (through stakeholder interviews and independent research) and manage the copy review process. The end result is action-generating content that is on brand, on time and on budget. View website writing samples.

* Neilson Norman Group

SEO WEBSITE WRITING

Google gets over 100 billion searches per month.* We can help you reach broader and more relevant audiences by optimizing your content for Google search. SEO writing is both an art and a science: you want keyword-rich content that search engines like, but also compelling, well-written copy that users demand. We are experts at integrating keyword research that achieves both objectives and increases entrances and page ranking. Check out some of our SEO copywriting results. 

* Google Inc. 

CONTENT MARKETING (BLOGS, NEWS, EMAIL)

90 percent of consumers find custom content useful and 78 percent say that organizations who provide custom content are interested in building strong relationships.* The key to successful content marketing initiatives is providing communications that transcend marketing and offer information that is of genuine interest and value to your audience. Whether you’re launching a new social media project or need regular content for an existing news piece, we can help. 

* McMurry/TMG

INFORMATION ARCHITECTURE/CONTENT DESIGN

60 percent of the most effective B2C marketers have a documented content strategy.* Any successful project begins with sound planning. What type of information is your audience looking for? How should it be arranged and presented? In addition to being experienced writers, we are expert organizers who can help you develop a site plan and detailed content outline to start on the right track.

* Content Marketing Institute

EDITING

An experienced editor can transform acceptable content into exceptional copy that captures just the right tone and resonates with your target audience. With a strong copyediting background, our editorial sense is a skill set that sets us apart. 

PRINT

Print pieces remain an important component of the marketing toolkit for many organizations. Whether you’re working on a new brochure, direct mailer or sales sheet, we have the writing and editorial expertise to make your project a success.

In a survey conducted by Social Media Examiner, 58 percent of marketers said that "original written content" is the most important type of content, outdoing visuals and videos.

View copywriting project samples and some of the results we've helped our clients to achieve. 

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